In China, we don’t have an official game rating system for the gamers. Instead, we tend to regulate gamers’ gaming practices.
In The Report of Developming Online-Gaming Addiction Prevention System released by the GAPP in 2005. it is suggested that the regulator should regular gamers'(especially gamers under the age of 18) behaviors by:
promoting a healthy and commonly accepted sense of time
Gaming within 3 hours is defined as “healthy”, gaming between 3-5 hours is defined as “exhaustive” and gaming duration over 3 hours is defined as “unhealthy”.
Setting regulations on gaming duration:
With the established definitions, online-game developers are required to build in a penalty system that cuts down gaming bonuses (e.g. experiences, in-game currency and items. etc.) when the gamers pass the “healthy” phase. Besides, the developers are also required to building notification system aims to notify gamers for their online gaming time: the notification starts when the gamers pass the 3 hour limit, and will become more frequent if the gamers choose to continue the game.
While we give the regulators credit for their good will towards underage gamers, we are skeptical about the regulations.
It regulates online gaming behavior only:
Then what about PC/Console gaming? how do you measure gaming time that’s offline, is that even doable? If not, what would the regulators do for underage gamers who plays only offline games?
How can they be sure the game is suitable for gamers of a certain age? While you are frustrating about being beaten by a 12-year-old in Call of Duty(which is rated Mature by ESRB), should you also be concerning about the influence Call of Duty has on the kid?
With that being said, we do need to have content rating system, like the ESRB. However, Chinese regulators cannot just bring everything ESRB has established to China. the system won’t fit our situation because our gamers are different from gamers in the States due to socio-economic and cultural differences. We need to develop our own rating system based on the factors around us.
The general outlook of gaming industry as a career path in China is promising due to the development of online gaming. Recently the emerge of social and mobile games are developing in a very fast pace as the developments of mobile devices continue. The development of social and mobile games does not necessarily indicates a decline in the online gaming segment. Online gaming in China has moved to a mature phase which the growth is steady.
I’m sure that there are quite a few student gamers like me who wants to work in the gaming industry after they graduate due to their passions of gaming. With that being said, what are the options for us in China? Let’s find out…
Basically there are 3 career option within the gaming industry in China: game design, game development/programming and game management
The position generally requires high level of tech knowledge. Due to this reason, there is a strong demand of applicants and therefore a higher payment for the people in this position. The applicant are usually expected to be familiar with 3D animation, modeling and special effects. Many of the game producer started at Animation studios or other visual production agencies and this might be a start for those of you who are planning to choose this path.
As the title suggests, applicants will be responsible for the development/programming of the games’ core mechanisms. Although this is also a tech-related position, the industry’s demand is relatively lower (but still high in general) because programmers are not as few as producers since almost all colleges/universities in China offer C++ and java courses.
A position responsible for market research, business model building, marketing and public relations.
This is also a high demanded position due to the seemingly polarization of job applicants in China: those who are familiar with gaming are new to product management, those who are familiar with management are sometimes new to gaming and the overlap of the two “polar” are considered rare.
A product manager is required to have the ability to understand the gamers in order to figure out their needs and demand, then communicate what they find to the producers and the developers. Plus, it is preferable for a game manager to familiarize with not only their own games but also games from other companies and the production/development process in order to improve the business performances. with the fast-pace development of social media, it is crucial for the managers to become social media savvy.
With the steady online gaming market, the fast growing social/mobile gaming market and the PC/consoling market, which is striving to make a comeback. The demand of human resource of every gaming company in China is increasing. While being excited by the opportunities, are you ready to take up the responsibilities?