Tagged: mobile gaming

A Brief Outlook: Working in the Chines Gaming Industry

Working in the gaming industry in China

Working in a gaming company, are you ready?

 

The general outlook of gaming industry as a career path in China is promising due to the development of online gaming. Recently the emerge of social and mobile games are developing in a very fast pace as the developments of mobile devices continue. The development of social and mobile games does not necessarily indicates a decline in the online gaming segment. Online gaming in China has moved to a mature phase which the growth is steady.

I’m sure that there are quite a few student gamers like me who wants to work in the gaming industry after they graduate due to their passions of gaming. With that being said, what are the options for us in China? Let’s find out…

Basically there are 3 career option within the gaming industry in China: game design, game development/programming and game management

Game design:

Game Design

Game Design

The position generally requires high level of tech knowledge. Due to this reason, there is a strong demand of applicants and therefore a higher payment for the people in this position. The applicant are usually expected to be familiar with 3D animation, modeling and special effects. Many of the game producer started at Animation studios or other visual production agencies and this might be a start for those of you who are planning to choose this path.

Game development/programming:

A stereotypical game developer

A stereotypical game developer

As the title suggests, applicants will be responsible for the development/programming of the games’ core mechanisms. Although this is also a tech-related position, the industry’s demand is relatively lower (but still high in general) because programmers are not as few as producers since almost all colleges/universities in China offer C++ and java courses.

Product management:

Product Managers

Product Managers

A position responsible for market research, business model building, marketing and public relations.

This is also a high demanded position due to the seemingly polarization of job applicants in China: those who are familiar with gaming are new to product management, those who are familiar with management are sometimes new to gaming and the overlap of the two “polar” are considered rare.

A product manager is required to have the ability to understand the gamers in order to figure out their needs and demand, then communicate what they find to the producers and the developers. Plus, it is preferable for a game manager to familiarize with not only their own games but also games from other companies and the production/development process in order to improve the business performances. with the fast-pace development of social media, it is crucial for the managers to become social media savvy.

 

With the  steady online gaming market, the fast growing social/mobile gaming market and the PC/consoling market, which is striving to make a comeback. The demand of human resource of every gaming company in China is increasing. While being excited by the opportunities, are you ready to take up the responsibilities?

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Social Media Observation: EA China’s Weibo Account

Let’s begin by taking a look at EA China’s landing page:

EA China's Weibo Landing Page

EA China’s Weibo Landing Page

As you can see, like Ubisoft China, EA China’s landing page is also well-developed with a profile page and a background that is consistent with the organization’s positioning, a list of links to the subsidiary accounts and a message board.

Let’s find out if EA China is developing substantial contents on the page:

EA China, like Ubisoft China, also releases information on games that won’t be coming to China, but with less counts, based on the contents provided by EA China, a followers would easily notice that most of the tweets are related to EA’s mobile apps, which is consistent with EA’s current strategy in the China market – mobile gaming. Furthermore, tablet/mobile games are accessible for Chinese gamers, so instead of putting informations that Chinese gamers can’t relate (about PC/consoles that can’t be purchased in China), content’s of tablet/mobile games are more attractive to Chinese gamers.

However, it seems that EA China is covering gamers’ gaming experience of PC/Console games(e.g. trivia of Dead Space series, the celebration of N7 Day from the Mass Effect Trilogy) at the same time with it’s awareness of the pirated versions of EA products. From my standpoint, this is EA’s effort to promote it’s gaming culture , however, this might go both ways: there is a possibility that the gamers, who play pirated EA games, would think that EA is embracing their behaviors by communicating related gaming events with them.

What about Interactions with the followers?

A Sample of EA China's interaction with customers

A Sample of EA China’s interaction with customers

Questions, Retweets, Polls and interactions on the message board. It seems like EA is doing a much better job interacting with followers compared to Ubisoft. Besides that, the tone EA China uses is very casual and humorous when communicating with followers.  With the efforts EA China put into online interaction, it is certain that followers are more likely to engage with the brand because they get the sense of their voices being heard.