Game reporter is perceived as a casual job in China, while it is actually not different from other kinds of reporters besides the topics their cover. Why game reporters are perceived as casual for a profession? Some of the reporters don’t take the career very seriously. I’ve identified the following aspect that some game reporters can improve based on my observation of some major gaming websites in China.
1. Less topic 10s of the hottest female characters
It is fine for readers to have some “eye-candies” occasionally, but stuffing contents like that on your landing page almost everyday is not cool. Be considerate for your female readers, who might now being constantly offended by the cyber-collections you published. Besides, your judgement of beauty will be judged, and the judgement will always go to the comments.
2. Less IGN articles, more original thoughts
Every time when there is a new game, IGN will give a review. Chinese reporters do the same, but their reviews would just be a translation of the snapshot they took from the IGN review page. Where is your original input of the game? Of course you can use the IGN review as a reference, but it should stay as a reference only. If we as readers would like an review from IGN, we go to the website directly. It’s 2012, most of the Chinese gamers’ English skills are sufficient to handle an English game review. Speaking of English skills, If you really want to translate the original article, please translate them correctly. “Grammar police” is a global phenomenon, If you messed up the translation, you will be humiliated by them, in the comments, big time. And your credibility of reputation? Ouch.
3. Don’t publish snobbery articles.
We understand your preference when it comes to gaming, so you should also understand others’ preferences as well. Writing articles with a preference is one thing, bad-mouthing fans of different genre/platforms is another. The snobbery issue has already been pretty severe in the Chinese gaming society. Try not to worsen it.
4. Manage your tone.
We appreciate humor, but not all of us enjoy old, crude or inappropriate jokes. Update your funny pool frequently and be serious occasionally, it is crucial to maintain some sense of authority and credibility for the website, If you take everything casually (whether it was your intention or not), eventually no one will take your articles seriously.