Game reporter is perceived as a casual job in China, while it is actually not different from other kinds of reporters besides the topics their cover. Why game reporters are perceived as casual for a profession? Some of the reporters don’t take the career very seriously. I’ve identified the following aspect that some game reporters can improve based on my observation of some major gaming websites in China.
1. Less topic 10s of the hottest female characters
It is fine for readers to have some “eye-candies” occasionally, but stuffing contents like that on your landing page almost everyday is not cool. Be considerate for your female readers, who might now being constantly offended by the cyber-collections you published. Besides, your judgement of beauty will be judged, and the judgement will always go to the comments.
2. Less IGN articles, more original thoughts
Every time when there is a new game, IGN will give a review. Chinese reporters do the same, but their reviews would just be a translation of the snapshot they took from the IGN review page. Where is your original input of the game? Of course you can use the IGN review as a reference, but it should stay as a reference only. If we as readers would like an review from IGN, we go to the website directly. It’s 2012, most of the Chinese gamers’ English skills are sufficient to handle an English game review. Speaking of English skills, If you really want to translate the original article, please translate them correctly. “Grammar police” is a global phenomenon, If you messed up the translation, you will be humiliated by them, in the comments, big time. And your credibility of reputation? Ouch.
3. Don’t publish snobbery articles.
We understand your preference when it comes to gaming, so you should also understand others’ preferences as well. Writing articles with a preference is one thing, bad-mouthing fans of different genre/platforms is another. The snobbery issue has already been pretty severe in the Chinese gaming society. Try not to worsen it.
4. Manage your tone.
We appreciate humor, but not all of us enjoy old, crude or inappropriate jokes. Update your funny pool frequently and be serious occasionally, it is crucial to maintain some sense of authority and credibility for the website, If you take everything casually (whether it was your intention or not), eventually no one will take your articles seriously.
I’m Yueran. I’m an avid video gamer, I love gaming. No matter how my parents would criticize me regarding this “addiction” that I have, I still played them when I was a kid back in China.
Just a random thought, the reasons why I came to the U.S. (Boston University, College of Communication) to pursue my academic goal are: 1. Academical achievement of course. 2. I get to get out of my parent’s reach, and have more time to play video games.
Video gaming is fun, it’s an opportunity to have a little “get away”, a chance to listen/watch a story and of course, a great time killer. Gamers like me are everywhere in China, but oddly enough, they don’t sell games there anymore. People download them, for free.
It must sounds like heaven to some of you huh? It’s not. The reason why China don’t sell video games, aside from the infamous non-copyright issue, video gaming is demonized out there. Take my parents as an example, the couple is relatively open-minded when it comes to me, they still take gaming as an activities for the “under-achievers” (If by any chance you’re offended, welcome to my life).
The reason I stated above is what I considered a major obstacle keeping video games from China：It’s demonized. It’s like a drug that consumes your life, energy, ambition and money.
But how many of you would actually agree with that? How many of you would think that the identity as a gamer would not be acknowledged in China is a good thing?
It is hard for gamers to change that situation in China. But hey, what about gamers with skills? Like, a PR professional?
As a PR professional wannabe, and of course a gamer. This is a very challenging task. However, I believe the change can be achieved. Thus I started this blog, with a purpose of making sales of video games possible in China and a goal of changing Chinese’s perception of video games.
For my future posts, I will be selecting gaming industry news related to China to comment, critique or sometimes to make fun of.
If you are interest in this, you’re more than welcome to comment on my comments, especially those who disagree, not for the sake of argument but for sharing a valuable perspective.
Thank you for reading the very first post of Pitching to the Dragon.